Real Estate Leads 101:A System For Success

When dealing with real estate leads and converting leads to clients, there are three important questions to ask yourself:

1. How are you getting real estate leads?

2. How are you following up with your real estate leads?

3. Are you using a system for effective follow up?

How to Get Real Estate Leads

For questions 2 and 3 to even be an issue, you first have to figure out a way to GET real estate leads. You can’t follow up with something you don’t have! There are several traditional ways for real estate agents to collect real estate leads in their pipeline. One way is the direct marketing approach – basically you send out a whole lot of newsletters, fliers, and postcards with your contact information to homes in the neighborhood you’re farming for real estate leads. If you start getting calls and emails, you’ve started building your own pipeline.

A second way of getting real estate leads is to network and ask past clients for referrals. As a real estate agent, you should always be talking to be people in the outside world, letting them know what you do, handing off business cards. Whether you’re at a sports event, a dinner party or you’re child’s school play, there are plenty of opportunities to build real estate leads. Never be afraid to call on old clients for referrals either – if you did your job right,t hey should be more than happy to send friends and family your way.

A third way to get real estate leads is through internet marketing. In this case, I mean building your own website with contact pages as well as subscribing to some kind of online lead generation service. By doing both, you can both harness your own real estate leads and also get plenty of leads from an outside source.

My advice? Go with all three. A good mix of direct mailings, networking, and internet marketing should have your pipeline a mile long with real estate leads. Keep in mind though that you will have to spend a little money to get all those leads!

Following up with Real Estate Leads

Without follow up, your real estate leads will be leads forever, never clients. Following up simply means to increase the effectiveness or success of something with further action. Following up with real estate leads can involve phone calls, emails, direct mailings, dropping by the property, etc. Basically, use any means necessary (within reason) to make contact with your real estate leads to determine what you can do for them. It may take 2 weeks of follow up to convert a lead, it may take 2 months, it may even take 3 years, but as long as you are consistent and persistent with follow up tactics, you can convert your real estate leads into clients.

One thing to keep in mind with follow up is that you should always have a reason to be contacting your real estate leads. Don’t give them to much information in one mailing, or else you use up your reason for contacting them at a later date. Instead, send them pieces of useful information regularly over extended periods of time. It doesn’t even necessarily have to be directly relating to home buying or selling – you can send them information about their community they may not know, the schools, job opportunities in an area you know they were thinking about moving to, the standings for the little league championship their son was in, etc. The information you’re sending your real estate leads should be a individualized for each lead.

Are you going to convert all your real estate leads? No. Do you need to convert them all? No. Should you still TRY to convert them all? Always! Most people will need a real estate agent at some stage in their life, so you might as well be the agent right there to help them out, answer any questions and keep them informed with useful information.

Employing a System for Follow Up

A system is simply any formulated, regular or special method or plan of a procedure for obtaining an objective. In the case of real estate, your objective is to convert real estate leads to clients through follow up. Your system of follow up is simply an organized, efficient and general procedure to get in contact with your leads.

Without some sort of system of following up with your real estate leads, it’s very easy to waste precious time because of disorganization. Having a system is the most effective way to streamline your follow up so you still have time to actually list and sell your clients’ homes! After all, with hundreds of real estate leads to constantly follow up with, when are you supposed to have time for listing presentations, settlement, advertising homes for sale, etc?

By having your own organized plan of follow up, you can dedicate certain hours in your day to your follow up of real estate leads. There are services out there that “sell” follow up systems to real estate agents, but they’re really not necessary for everybody. If you’re already disciplined and organized, there’s no reason you can’t formulate your own system of follow up, like designing several email templates, dedicating a certain amount of time each day to phone calls and creating an easy to access, track and monitor database of your real estate leads which includes all the important contact information needed to get in touch with them.

A system can be something as simple as creating a schedule for yourself and then rigidly adhering to that schedule. Having a systematic approach to following up with your real estate leads is the best way to maximize your conversion rate and minimize time spent following up.

Real Estate Agents 101 – So You Wanna Be an Agent, Do You?

People will always need places to live. As such the real estate market has been around in some form or another for a long time, and is likely to be around for much longer. Because most people will buy or sell at least one home in their lifetime, potential real estate leads are EVERYWHERE, just waiting to be snatched up by an agent.

That’s a good thing to know if you’re interested in becoming a real estate agent. If you think real estate is a money tree and converting real estate leads in clients is a piece of cake, don’t even BOTHER getting your license. The first thing to realize when thinking about a job in real estate is that it takes a LOT of hard work to be successful at converting real estate leads to clients. Of course that is counter balanced by the fact that there is almost unlimited earning potential in the field if you’ve got real estate leads and you know how to work them.

The first step to becoming a real estate agent is doing your homework. Research the field, talk to other agents, get an idea of what you’ll be getting yourself into, because the classes you take to get licensed are simply to get LICENSED. They rarely tell you how to actually BE an agent.

Once you’ve made the decision to go for it, start NOW. It can take 2-3 months to finish classes and get your license, but don’t wait until you’re licensed to start building your real estate leads database. Sit down and think about every person you know by face or name, get as much contact information as possible on them, and enter them into a database. There. You’ve just collected a bunch of real estate leads already!

As you’re working your way to getting your license, there are a few other things you can do to prepare, so that you can start earning money with your real estate leads as soon as possible after getting licensed. If you’re going to be following up with all those real estate leads you compiled, you’ll need a cell phone and a car. Look into cell phone plans with unlimited minutes, because you’ll use them. Look for a reliable 4 door car that does great on gas mileage, because you’ll definitely be needing that as well. Don’t worry about getting a Beamer your first year – there will be plenty of time for extravagant spending once you’re a success. For now, you just want to be able to contact and visit your real estate leads for as little money as possible.

It is also important to think about what kind of real estate company to go with even before you’re licensed. It’s best to find a comfortable mix of a company that will cover some of your expenses for a portion of your commissions, but doesn’t limit you on your marketing abilities. Some companies will provide you with tons of support and your own real estate leads. Others won’t. It’s up to you to find a good mix that helps you out but doesn’t constrict you too much. When you go into real estate, you’re starting your own business. Always think of it that way.

Remember that list of real estate leads you compiled of everyone you know? While taking your real estate classes, it’s time to let those real estate leads know what you’re up to. Start giving them a head’s up that soon you’ll be a licensed real estate agent and though you can’t sell real estate at this MOMENT, you will be able to do by whatever date you get your license. It’s never to early to start building that sphere of influence and filling it with real estate leads.

One of the best things you can do, if it is a possibility, is talk to a successful real estate agent. The only way to truly learn to be a great agent is to learn from the best! Build a rapport with a real estate agent and than offer to do their dirty work. That’s right – even if just for a day or two, ask them if you can help follow up with their real estate leads, just to get an idea of what the business is all about. Not many people would turn down free labor, and it gives you an idea of exactly what you SHOULD be doing to be successful with your real estate leads once you’re licensed.

Real Estate is the Best Industry There is!

If you are looking for an industry that you can get involved in that will only take a short bit of education, and that will help you make a great deal of money, then the very best industry for you to consider is the real estate industry. While this is no get rich quick scheme, for those who are self motivated and ready to work hard, this industry has amazing money making potential. Whether you choose to become involved in residential real estate or you decide that commercial real estate is more your style, both are amazing opportunities for involvement.

First of all it is important that you understand the difference between commercial real estate and residential real estate. Commercial real estate is real estate that allows for the possibility to make income for the owner or to generate outside revenue, whether the potential is immediate or in the future. On the other hand, residential real estate includes up to four family properties and is either owner occupied, an investment property, or a second home to someone. While both types of real estate can be quite lucrative, one can usually make more money in the commercial real estate industry.

Excellent ROI
One reason that the real estate industry is one of the best is because to Rate of Return (ROI) that is possible within the industry. When you start working in the real estate industry, it is very easy to start making money due to the rate of return that is possible. Both residential and commercial real estate can provide you with an excellent rate of return, and there are very few investments that can come close to providing you with this kind of return on your investment.

Using the Money of Others
Another reason that real estate is such an excellent industry is that many times it will not cost you much to get started. While many people are afraid to get started in real estate because they think they need a great deal of money, you can actually get started by using the money of others. You can actually use other people’s money to start investing in real estate. There are very few other ventures that will allow you to invest and reap returns with the money of other people.

An Everlasting Commodity
Real estate is a commodity that is never going to go away. As long as the earth exists there is going to be property that will be bought and sold. This is one thing that makes this such a great industry to be involved in. You never have to worry about there being a lack of real estate. While some commodities may run out, you will never have to worry about that happening in the realm of real estate, which makes it a very safe industry to start investing and working in.

A Job for Everyone
While the real estate industry is competitive, like all industries, there really is room for everyone within this industry. While some companies may start laying off workers because there are too many workers for the amount of work available, this will never happen in real estate. Real estate never stops because it is a cyclical industry that is never ending, which means that there is a place for everyone who wants to get involved. There is no need to worry about losing your job here, since you can guarantee that real estate will continue to be bought and sold.

Part-time or Full-time
While many jobs may require that you get involved in them full-time, the real estate industry allows you to be involved either part-time or full-time. This will no doubt depend on the amount of time you have and the needs you have as well. When you are first getting started, you may want to start out part-time to get the feel of the industry and on your feet, and later you may want to go full-time. Other people enjoy just keeping real estate as their part-time job and they use it almost as a hobby or second income. You can make this industry your full-time or part-time job, and either way you are sure to earn money.

Anyone Can Do It!
Although many people seem to have the idea that working in the real estate industry take a brain like a genius and a great deal of education, this is not true. The education required is actually minimal, and it is simple enough that anyone can get involved in this industry. There will be not complex math or financial skills involved, so there is not need to worry that it is too complicated for you. If you have the motivation and you want to make money, this is an industry that will allow you to do so.

You Don’t Have to Do it All Yourself
There are many different processes that occur when you are working in real estate, and there are actually many different professionals involved, which may make you think that it is a complicated process. Actually, you can build a team of professionals to save yourself from having to do all of the work. Once you have a great team in place, you will be able to streamline the process until everything is a completely automated process that will run smoothly. With a great real estate team in place, you will be able to do more deals with less effort, which will help you to earn more money.

If you have been considering the real estate industry, there is no need for you to hold back any longer. This is an industry that you can be successful in if you are motivated. No need for years of education, or even a great deal of money to get you started. With minimal education and money, you can get started in the real estate industry and be on your way to making money. Why not get started today and join the best industry that there is!

How a Commercial Real Estate Broker Can Help You

Commercial real estate is a booming business; however, whether you are buying or selling commercial real estate, chances are that you are going to need a bit of help. A good real estate broker can be invaluable to you, and they can provide you with a great deal of help that no one else could ever give to you. If you want to have a successful career in the commercial real estate business, then more than likely you will need to work with a commercial real estate broker from time to time. The following are some of the great ways that a commercial real estate broker can be of help to you.

Local Land Values

Having a commercial real estate broker working with you can be very helpful when it comes to local land values. As an investor, you may not always be investing in commercial real estate that is in your area, and it can be hard to find out what the land values are in the area that you are considering investing in. When you work with a commercial real estate agent, they usually have a good grasp on local land values and can help you make good decisions based upon this information. This saves you having to do a great deal of research on your own to find out the same information.

Access to City Officials

If you have been working in the commercial real estate field long, you know that there are many times in this line of work when you have to deal with various city officials. At times this can be difficult, since you may not be familiar with them and you may have a hard time finding time to speak with them. When you work with a commercial real estate broker, many times you will find that they already have direct access to the city officials, which can expedite your deals much of the time.

Negotiation and Constructing Offers

Another great reason to have a commercial real estate broker is that they can do a great deal of the negotiating for you on a deal. It is usually better to have a broker as a go-between instead of dealing directly with the other person in a deal. A broker can usually more effectively negotiate the terms of a deal. They can also help you to construct offers as well so that you will be able to present a good offer on a piece of commercial property.

Exit Strategies

More than likely there will be some point in time when you will find it imperative that you get out of a commercial real estate deal. This can be hard to do on your own, but when you have a commercial real estate broker to help you, then can help you to come up with a solid exit strategy if you need it. When you get out of a deal, you need to have a great strategy that is totally legal, or you may end up losing a great deal of money. Having the commercial real estate broker there to help you can ensure that you exit the deal in a legal way that will not hurt you as well.

Referrals to Other Professionals

Commercial real estate brokers can also be of help to you by referring you to other professionals that can be helpful to you as well. This is especially great if you are new to the commercial real estate industry, you have just moved into a new area, or you are investing outside of the area when you live. It can be difficult to find good professionals to work with, such as lawyers, contractors, inspectors, and engineers. When you are dealing with a commercial real estate agent that you trust, they can refer you to other people that you can trust as well. This saves you the hassle of trying to find some of these professionals on your own without anyone’s recommendations to go on, which can be disastrous in some cases.

Lenders

Another area that a commercial real estate broker can help you with is the financing for your commercial real estate purchase. These broker work with a variety of different lenders from day to day, and if you are looking for financing for your venture, more than likely they can steer you in the right direction. They may even know of some private lenders that may be of some help to you as well.

First Grab at Targeted Properties

Having a commercial real estate broker can be very beneficial to you because they can also allow you to have first grab at some targeted properties that they know of. No doubt there are times when you find a great property, only to find out that it is already under contract and you spoke too late. If the broker knows what you are looking for, they may be able to pocket the listing so you can have the first chance at it.

When you do find a great commercial real estate broker, it is important that you hold onto them. A great broker can be invaluable and can help you out in a variety of ways that will help make you successful in the commercial real estate market. Working together with the same great broker over and over can be mutually beneficial to both of you. They will get the rewards of your business, and you will be able to enjoy the many benefits of working with an excellent commercial real estate broker that you can trust. When you find a good broker, they are definitely worth the money that you will pay out to use them.